Privacy policy

Time Armour — Privacy Policy

Effective Date: 10/01/2026 Last Updated: 10/01/2026

1. Overview

Time Armour ("Time Armour", "we", "us", or "our") is committed to protecting the privacy of our customers and visitors to our website (timearmour.com). This Privacy Policy explains how we collect, use, store, disclose, and protect personal information.

This policy is designed to align with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and reflects our commitment to handling personal information responsibly regardless of where our customers are located.

By using our website, purchasing our products, or booking our services, you ("you", "your", "Customer") consent to the collection and use of your personal information as described in this policy.

2. What Personal Information We Collect

We collect personal information that is reasonably necessary to operate our business and provide our products and services. The types of personal information we may collect include:

Contact and identity information:

  • Name
  • Email address
  • Phone number
  • Shipping and billing addresses

Order and booking information:

  • Order details, including products purchased
  • Service booking details, including watch make, model, reference number, and declared value
  • Payment confirmation information (Time Armour does not store full payment card details; see section 5)

Service-specific information:

  • Photographs of Customer Watches taken during the Installation Service intake, work, and handover processes
  • Service condition confirmations and handover acknowledgments
  • Communications relating to the Service

Website and usage information:

  • IP address
  • Browser type and device information
  • Pages visited and interactions with our website
  • Information collected via cookies and similar technologies (see section 7)

Marketing and communication preferences:

  • Subscription status for newsletters or marketing communications
  • Channel preferences (email, SMS, push notifications)
  • Customer feedback and review submissions
  • Survey responses, where you choose to provide them

Customer service and support information:

  • Records of inquiries, complaints, and support requests
  • Communications with you about your orders, bookings, or general inquiries

We collect this information directly from you when you interact with our website, place an order, book a Service, contact us, or submit information through any of our forms.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

  • Processing and fulfilling orders for Kits
  • Processing and managing Installation Service bookings
  • Communicating with you about your order or booking, including shipping updates and service status
  • Providing customer support and responding to inquiries
  • Documenting the condition of Customer Watches for service quality and insurance purposes
  • Processing refunds, exchanges, and warranty claims
  • Sending transactional emails (order confirmations, shipping notifications, service updates)
  • Sending marketing communications where you have consented to receive them
  • Improving our website, products, and services
  • Complying with legal obligations, including tax, accounting, and consumer protection laws
  • Detecting, preventing, and addressing fraud or other unlawful activity

We will only use your personal information for the purposes for which it was collected, or for purposes that are directly related and that you would reasonably expect.

4. Marketing Communications

We may send you marketing communications about new products, services, promotions, or other Time Armour news where you have opted in to receive them. These communications may be delivered through channels including but not limited to:

  • Email marketing campaigns
  • SMS or text message marketing (where you have provided a phone number and opted in)
  • Push notifications via your web browser or mobile device (where supported and you have opted in)
  • Personalised advertising on third-party platforms (where applicable, based on cookies and similar technologies)
  • Direct mail in limited cases (where you have provided a postal address and the communication is relevant)

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in any marketing email
  • Replying "STOP" or similar to marketing SMS messages
  • Adjusting your browser or device notification settings for push notifications
  • Adjusting cookie and advertising preferences via the relevant third-party platform settings
  • Contacting us directly at info@timearmour.com

Opting out of marketing communications does not affect transactional communications related to your orders, bookings, or any active customer interactions, which are necessary for us to fulfil our obligations to you.

5. Payment Information

Time Armour uses Shopify as its e-commerce platform, and payment processing is handled by Shopify Payments and a range of approved third-party payment providers selected by the Customer at checkout. Payment methods we may offer include, without limitation:

  • Credit and debit card payments via Shopify Payments (including Visa, Mastercard, American Express, and other major card networks)
  • PayPal
  • Shop Pay (Shopify's accelerated checkout)
  • Apple Pay
  • Google Pay
  • Buy Now Pay Later providers including Afterpay, Zip, Klarna, and others as available
  • Bank transfer or other manual payment methods where offered
  • Other regional or international payment methods as available at checkout

Available payment methods may vary by Customer location, currency, order value, and provider eligibility.

Time Armour does not store full credit card numbers, CVV codes, or other sensitive payment authentication details on its own systems. Payment information is processed and stored by the relevant payment provider in accordance with their own privacy and security practices and the Payment Card Industry Data Security Standard (PCI DSS).

Each payment provider has its own privacy policy governing how it handles personal information. By selecting a payment method at checkout, you consent to the relevant provider processing your payment information in accordance with their terms and privacy policy.

For more information about how Shopify handles personal information, please refer to the Shopify Privacy Policy at shopify.com/legal/privacy.

6. Who We Share Your Personal Information With

We share personal information only with parties that help us operate our business, comply with legal obligations, or with your consent. The categories of recipients include:

Service providers and platforms:

  • Shopify (e-commerce platform, order processing, customer messaging, and search functionality)
  • Payment providers as listed in section 5
  • Easyship (shipping management and label generation)
  • Shipping carriers (Australia Post, international couriers, and specialist secure couriers for high-value shipments)
  • Kbite (back-in-stock notifications, where you opt in to receive them)
  • Judge.me (customer reviews)
  • Google Workspace (intake and handover forms for Installation Services, customer record storage)
  • SEO and website optimization tools (including Avada AEO Optimizer and Tapita SEO & Speed)
  • Email marketing platforms (where used to send marketing or promotional communications you have opted in to receive)
  • Customer support and helpdesk platforms (where used to manage customer inquiries)
  • Analytics and performance tools (where used to understand website performance and customer behaviour in aggregate)
  • Advertising and remarketing platforms (where used to deliver relevant advertising on third-party websites, including platforms such as Meta, Google, TikTok, or similar, where applicable)
  • Customer relationship management (CRM) tools (where used to manage customer relationships and communications)

Time Armour may add or change service providers from time to time as the business evolves. We will update this Privacy Policy to reflect material changes to the categories of recipients with whom we share personal information.

Professional advisers:

  • Insurance providers and brokers, in connection with policy administration or claims
  • Legal, accounting, and other professional advisers where reasonably required

Authorities:

  • Government, regulatory, or law enforcement authorities where required by law or in response to a valid legal request

Business transfers:

  • In the event of a sale, merger, or other transfer of all or part of Time Armour's business, personal information may be transferred as part of that transaction, subject to the recipient continuing to handle the information consistent with this policy

We do not sell your personal information to third parties.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (including pixels, web beacons, local storage, and similar mechanisms) to operate properly, remember your preferences, analyse website usage, and (where applicable) deliver relevant marketing. Cookies are small data files stored on your device by your web browser.

Types of cookies and tracking technologies we may use include:

  • Strictly necessary cookies: required for the website to function (e.g., shopping cart, checkout, account login, fraud prevention)
  • Functional cookies: remember your preferences and improve your experience (e.g., language, currency, recently viewed products)
  • Performance and analytics cookies: help us understand how visitors use our website in aggregate, identify issues, and improve performance
  • Marketing and advertising cookies and pixels: used to deliver relevant advertising, measure marketing effectiveness, and enable remarketing on third-party platforms (where applicable)
  • Social media cookies and pixels: enable integration with social platforms and may track interactions across sites for advertising or analytics purposes

You can control or disable cookies through your browser settings and adjust advertising preferences via the relevant third-party platform. However, disabling certain cookies may affect the functionality of the website and your ability to complete purchases or bookings.

8. International Transfers of Personal Information

Time Armour operates from Australia but serves customers worldwide. Our service providers and platforms (including Shopify, Google, and payment processors) are also based internationally, primarily in countries including the United States, Canada, Ireland, and other jurisdictions where these providers operate.

By providing your personal information to Time Armour, you consent to the transfer, storage, and processing of that information outside of your country of residence, including in countries that may have different data protection laws to your own.

Where personal information is transferred internationally, Time Armour takes reasonable steps to ensure that recipients handle the information in accordance with this policy and applicable privacy laws.

9. Data Security

Time Armour takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These steps include:

  • Using secure (HTTPS) connections on our website
  • Relying on established platforms (Shopify, Google) that maintain industry-standard security practices
  • Limiting access to personal information to those who reasonably need it
  • Using strong passwords and authentication on business accounts
  • Retaining records of service intake and handover in secure storage

While we take reasonable steps to protect personal information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. How Long We Retain Personal Information

We retain personal information for as long as is reasonably necessary to:

  • Provide the products and services you have requested
  • Comply with our legal, tax, and accounting obligations (typically a minimum of seven (7) years for transaction records under Australian law)
  • Resolve disputes and enforce our agreements
  • Maintain records relevant to insurance claims, particularly for Installation Services

Service documentation, including intake and handover photographs and customer condition confirmations, is retained for the period required for insurance and dispute resolution purposes, which is typically at least seven (7) years from the date of the Service.

When personal information is no longer required for these purposes, we will take reasonable steps to delete, de-identify, or securely destroy it.

11. Your Rights

Subject to applicable law, you have the following rights in relation to your personal information:

Access: You may request a copy of the personal information we hold about you.

Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.

Deletion: You may request that we delete personal information we hold about you, subject to our legal and operational obligations to retain certain information.

Withdrawal of consent: Where we rely on your consent to process your personal information, you may withdraw that consent at any time.

Marketing opt-out: You may opt out of marketing communications at any time as set out in section 4.

Complaint: You may lodge a complaint with us, or if you remain dissatisfied, with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au, or with the relevant privacy regulator in your country of residence.

To exercise any of these rights, please contact us at info@timearmour.com. We will respond to your request within a reasonable time, typically within thirty (30) days.

We may require verification of your identity before processing certain requests to protect the security of your personal information.

12. Children's Privacy

Time Armour's products and services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take reasonable steps to delete that information.

If you believe a child has provided us with personal information, please contact us at info@timearmour.com.

13. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by Time Armour. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party websites you visit.

14. Changes to This Privacy Policy

Time Armour may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The current version will always be available on the Time Armour website with a "Last Updated" date.

Where we make material changes that affect how your personal information is used, we will take reasonable steps to notify you, such as by email or a prominent notice on the website.

Continued use of the website or our services after changes are posted constitutes acceptance of the updated policy.

15. Contact and Privacy Inquiries

For any questions, requests, or complaints regarding this Privacy Policy or your personal information, please contact:

Email: info@timearmour.com Website: timearmour.com

You may also contact the Office of the Australian Information Commissioner (OAIC) at:

Website: oaic.gov.au Phone: 1300 363 992

This Privacy Policy was last updated on 10/01/2026.